Our Philosophy
Focus
Ensuring a quality cup in hand is the highest expression of these ideals. We are committed to delivering that quality cup through proper training, education, and service. Our team of skilled baristas and service technicians are ready, willing, and able to provide your staff with the attention and tools required to deliver the best possible cup of coffee to your esteemed guests.
Sourcing
Valentine sources coffee from a dozen specific geographical regions from 4 continents around the globe. The effects of soil, weather, altitude, and agricultural practices result in variation of bean density, water retention, and chemical composition. Moreover, the methods of processing, drying, and sorting each render coffee unique to its specific home, its source, or “origin.”
Roasting
Upon arrival, every crop of coffee must be evaluated anew for its unique merits. Should a coffee pass the rigorous testing and tasting and re-tasting to be selected as among the best of what is available, we begin a “conversation” with the coffee to discover a roasting recipe, or profile. Utilizing the application of heat and air flow over time we endeavor to best manipulate the thousands of flavor compounds in a coffee to maximize deliciousness and integrity to origin. Once the profile is written and the coffee released, we maintain a quality control system of subsequent tasting to monitor and maintain that deliciousness and revise the recipe as needed as the coffee’s expression evolves over time.
Training
Ensuring a quality cup in hand is the highest expression of these ideals. We are committed to delivering that quality cup through proper training, education, and service. Our team of skilled baristas and service technicians are ready, willing, and able to provide your staff with the attention and tools required to deliver the best possible cup of coffee to your esteemed guests.
Community
More than just a beverage, coffee is about people and place. Through responsible, transparent sourcing practices, Valentine supports our farmers’ families and communities. Our own cafes provide safe, lively “third spaces” in Oak Creek and on Milwaukee’s West Side. The strength of our many wholesale partnerships enables us to work regionally with independent operators contributing positively to the fabric of their neighborhoods, and our web store can bring this work straight to your door or sent as a gift. Valentine is proud to be in all these places, working with all these great people, building community.